Thurs. July 16 – How Designers Go Broke Slowly: 10 Business Sins Seen From the Retail Floor

Oakland Fashion Network is excited to present a workshop for designers:
How Designers Go Broke Slowly: 10 Business Sins Seen From the Retail Floor
Thursday, July 16 – 6pm-8pm
JEAJA Design Studio
319 14th St. Oakland

Free for OFN members. Discounted $10 advance tickets via Eventbrite, $15 tickets at the door.

Stylist Tyese Cooper will facilitate the workshop.

Tyese Cooper has been a stylist, a buyer, a retailer, a merchandiser, an MBA and a design student. She has been increasingly frustrated with designers while trying to provide the best product to her customers in each of her jobs. Using Kathleen Fasanella’s book, The Entrepreneur’s Guide to Sewn Product Manufacturing, Tyese will outline how designers go broke slowly and outline common problems seen on the retail floor that trace back to the design process.  Find out why boutiques won’t reorder from designers, plus many other tips.

Key points:
What is quality?
Why you need a fit model
Why a sample should not be sold at retail
Retail branding sins
Styling your own line before it goes to retail

Tyese Cooper is a designer, stylist and shopper based in the San Francisco Bay Area.  After pursuing an MBA, she officially crossed over into fashion while living and working in Paris amongst artists and trendsetting designers.  While maintaining Taise Elyse consulting company, she is a teacher’s assistant for the Advanced Image Consultant Class at City College of San Francisco and wardrobes customers for Nordstrom.


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